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Web Site
Building Process

I have questions about your vision for your web site, your requirements, and the types of pages and content you want on your site. Before we get started, please take a moment to look at the sample questions below and think about your answers.


  1. Who is your primary audience?
  2. What do you want to use your site for, or what is the purpose of the web site?
    • Brochure Site
    • Entertainment Site
    • E-Commerce Site
    • Informational Site
    • Community Site
    • Other (please specify
  3. Is this site for personal or business use?
  4. If the site is for a business:
    • What does your company do?
    • * What types of products and/or services do you offer?
    • * What is your mission statement?
    • * Who are your competitors?
    • * How does your company differ from your competition?
    • * Are there things about your competitor’s sites that you like or dislike?
  5. Do you have a slogan or tagline for your site?

  6. What is the most important message you wish to convey to your visitors?

  7. What type of security is required for the site? Will there be sensitive files that need to be protected? Do you need a password protected area for dealers, members, and/or downloads?


  1. Are there any existing web sites that you like, from a design aspect?
  2. Would you like to modify the design of the web site you like? If so, how would you like the design modified? Please specify colors, fonts, and images.
  3. What type of look and feel do you envision for your site?
  4. Have you completed marketing efforts in the past? If so, do you have materials (photos, logos, etc.) that you can share?
  5. Name 5 descriptive words that you want people to think of after they visit your site:
  6. * Professional
    * Elegance
    * Calm
    * Powerful
    * Entertaining
    * Soothing
    * Strong
    * Fun
    * Peaceful
    * Expert
    * Amusing
    * Fresh
    * Sharp
    * Clean
    * Colorful
    * Tranquil
    * Concise
    * Loud
    * Serene
    * Stable
    * Casual
    * Harmony
    * Trust
    * Youth
    * Technology
    * Quiet
  7. Do you have a logo?
  8. Do you have company colors?
  9. What type of pages do you want included on your web site? For each page of your site, you will be asked to specify the page label that will display in the site menu, and the order of items within the menu.Examples include:
  10. Home page
  11. Features & Benefits page
  12. Informational pages
  13. Warranty & Return Policy page
  14. FAQs page
  15. News page
  16. About Us page
  17. Affiliate page
  18. Articles/Newsletter page
  19. Privacy Policy page
  20. Customer Service page
  21. Product/Services page
  22. Upcoming Events page
  23. Contact Us Page
  24. Other (please specify)
  25. Please gather any existing materials and information that will help design your site. Here are some examples:
* Photos (prints, slides, negatives)
* Frequently asked questions
* History
* Text
* Shipping & handling charges & constraints
* Education/certificates/awards
* Brochures
* Warranty policy
* Case studies
* Business cards
* Privacy policy
* Photos of yourself, staff and location
* Bios
* Flyers

* Return policy
* Transcripts of interviews
* Product shots
* Guarantees
* Industry recognition
* Product samples
* Testimonials and/or endorsements
* Map and directions from major airports, recommended places to stay nearby (if people visit your location)
* Press releases
* Credits
  • Price and part lists
  • * Quiet
    * Other (please specify)


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